14 February, 2019

Guzmán Global was present at the 37th edition of Cevisama

Guzmán Global has participated as an exhibitor at the 37th edition of Cevisama, the international exhibition of ceramics, bathroom and natural stone that was held last week at Feria Valencia.

On its 80th anniversary, Guzmán Global has attended this annual ceramic event with the Minerals Business Unit, in a record edition; both in the number of visitors and in the quality of them.

Guzmán Global, which has been involved with Cevisama since its first edition, keeps believing in this event as the essential commercial platform to gain visibility and international recognition, but also a meeting point where to receive and hold meetings with strategic customers and suppliers.

The stand of Guzmán Global was represented by Fidel García-Guzmán, CEO of the company, Arturo Marín and Francisco Calomarde, Manager and Commercial Director of the Minerals Business Unit respectively, accompanied by the commercial and commercial administration teams.

During the week, numerous visits were received from key clients, both national and international, as well as visits from those responsible for the most significant brands represented, such as ALCOA, ESAN and IMERYS, and strategic suppliers of zirconium silicate, such as ILUKA and TRONOX.

The main milestones achieved in 2018

During 2018, Guzmán Global exported to 48 countries, of which 36 correspond to the Minerals Business Unit. The sales of the UN abroad represent 40% of the total turnover, covering the main areas of influence in the sector worldwide.

We should highlight the consolidation of the American markets -with the beginning of the first businesses in the USA and Colombia-, our leadership achieved in Peru with the Armin brand -referent of zirconium silicate- and the consolidation of sales in other countries like Argentina, Brazil and Ecuador.

The business relationships with the Asian markets, Middle East and Maghreb as well as Europe are maintained and consolidated. Furthermore, 2018 has also been the start of new relationships with the South African market.